At  the present time, the Demon Chaser, GNH/UL 333, is a privately funded enterprise.  A major sponsor is being sought whose corporate philosophy mirrors mine,  the owner of Demon Chaser Racing, LLC.

     Sponsorship of a racing endeavor, if properly handled, is like a marriage, with both involved parties having a single vision; yet both benefiting in different ways. As a race team owner and driver, I have several easily measured, quantitative goals, each involving winning. However, simultaneously, I have philosophical goals dealing with channeling children  toward constructive endeavors which are not so easily measured. Just as one would do in the marketplace, you must first get your prospect's (a child in this example), attention; and there is nothing as "attention grabbing" as a hydroplane.  Just as violence and negative images in the media are, to a certain degree, eroding our younger generation, projecting a positive image can show the "other" side.  Good sportsmanship; a "do as I do" rather than a "do as I say" attitude is a first step  toward that effort.  Children, as well as adults, mimic what they like and respect.  Hydroplane racing as a sport is wholesome and family oriented. My personal goals as a racer, both quantitative and qualitative, would only serve to positively enhance a corporate image.

     Hydroplane racing is one of the few motor sports left in which advertising, utilizing the boat as the medium, is relatively inexpensive. The hydroplane is a constantly working billboard, whether on the water, in the pits, moving down the highway or on display at a school, mall or trade show. Teamed  with an articulate spokesperson, it is an unbeatable combination. As a public relations  tool, as well as a  marketing vehicle,  it is simply perfect.  The hydroplane itself increases the effectiveness of public displays by resulting in increased attention, which, if handled properly, translates into  product sales for the right company.

     Funding ANY racing program is an expensive endeavor. Financing a "front runner" in the Grand National Hydroplane or Unlimited Light class can be an invitation to bankruptcy for the truly obsessed privateer. My personal attitude regarding my racing program has been described politely by some as "intense." (I personally prefer a  term like "focused.") My choice for a major sponsor is to have a relationship with a corporation whose principals are goal oriented for positive results and understand the financial ramifications for setting those goals.  While certainly sponsorship comes at a monetary cost, it is far less financially, with far more exposure, when compared to other motor sports.  I would be happy to provide an in-depth, personal presentation with absolutely no sales pressure, and a tour of my racing facility  for interested corporations.  If I do not gain a sponsor, I hope to gain a fan.

David Coes, sales@demonchaserracing.com

Page last updated March 27, 2005